Tuesday, 10 February 2009

How to use video to get web traffic

By Rick Lomas

Since fast and affordable broadband internet connections are now commonplace, it makes sense to use the power of video to get traffic to your website. Statistics indicate that people, especially the younger crowd, spend more time online than watching TV. Video on the internet is not new, but it was traditionally just for entertainment.

When making a video to drive traffic to your website consider this: Take a look at how other top ranked websites are using the power of video to increase traffic and sales. A video is an ideal way to demonstrate your product or service and get those important visitors to your website.

Keep in mind that the video is a representation of your company. Choose the people or images in your traffic driving video with care. Make sure they are pleasant. People are more interested in watching something pleasant. Using neutral accents is recommended. Keep in mind that humans listen faster than they speak, so don't speak too slowly; it will irritate your viewers.

Since you are using the video to get traffic to your website, be sure to show your URL at both the beginning and the end of the video clip. It is also possible to watermark your URL into your video. Once the video is produced, it is time to get it to the masses and use that video to increase your website traffic.

YouTube is not the only video sharing site; there are currently around 30 sites that will host your videos. To realize the maximum benefit from your video you should consider posting your clip to all of these sites. Some of the hosting sites provide a revenue sharing option. Posting your video to all of these available sites can be time consuming, but it is very effective.

One of the easiest ways to make a video now is to make a slideshow, but they do look boring. Animoto is a service that can turn some music and a few stills into fantastic music videos. Once the video has been made you can download it and submit it to video hosting platforms all over the web. I find that with carefully chosen keyphrases you can get a number one in Google in less than 2 hours. The Animoto Software is online and free to use if you are only doing short videos, but I recommend getting the 'All Area Pass' which is very cheap and even cheaper if you use this Animoto referral code: 'xklrsoeg' which gets you a $5 discount

The quickest and most cost effective way to get your videos online to multiple video hosting platforms, automatically converted into podcasts and well distributed to multiple podcast directories, social bookmarked and automatically blogged is by using the awesome online service, Traffic Geyser, which has enabled me to get a Google number one very quickly.

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